📞 View Full Call Rail Lead Data
14 phone call conversions recorded across both weeks · Includes call source, duration & location breakdown
Week 2 delivered 10 phone call leads vs just 4 in Week 1 — a 150% improvement. CPA dropped from $49.10 to $28.49, proving the campaigns are learning and optimising effectively.
Display campaigns generated 84,297 impressions at just $0.60 CPC. While conversion rate is low at 0.31%, it's building significant brand awareness across the Ontario market.
Search campaigns achieved an 8.80% CTR and 26% conversion rate with only 568 impressions — showing laser-focused intent targeting. CPA of $21.88 is highly competitive.
| Campaign Type | Spend | Impressions | Clicks | CTR | Avg CPC | Conversions | CPA | Conv. Rate | Optim. Score | Impr. Share |
|---|---|---|---|---|---|---|---|---|---|---|
| 🔍 Search | $284.48 | 568 | 50 | 8.80% | $5.69 | 13 | $21.88 | 26.00% | 91.24% | 57.42% |
| 🖼 Display | $196.44 | 84,297 | 326 | 0.39% | $0.60 | 1 | $196.44 | 0.31% | 100.00% | — |
| Total | $480.92 | 84,865 | 376 | 0.44% | $1.28 | 14 | $34.35 | 3.72% | 95.62% | 57.42% |
Search campaigns are delivering 93% of all phone conversions (13 of 14) at an excellent $21.88 CPA. The 8.80% CTR confirms highly intent-driven traffic reaching the right audience.
Display generated 84,297 impressions at just $0.60 CPC. While direct conversions are low, it's warming up the market and reinforcing brand recall across Ontario's GTA region.
| # | Location | Spend | Impressions | Clicks | CTR | Avg CPC | Conv. | CPA | Conv. Rate | Signal |
|---|
Newmarket delivered 11.76% CVR ($9.47 CPA) and Thornhill achieved 14.29% CVR ($7.93 CPA) — both are high-quality geographic pockets worth aggressive scaling.
Toronto drives 46% of total spend and 6 conversions at $36.92 CPA. While CPA is higher, the volume and population density justify continued investment with a bid optimisation focus.
Despite only $58.29 in spend (12%), Computers delivered a 34.29% conversion rate — the highest of any device. CPA of just $14.57 makes this the most efficient device for lead generation.
Mobile phones consumed 86% of total spend at $413.36, generating 10 of 14 conversions. CVR of 11.63% is solid. Ensure mobile landing pages are fast, frictionless and click-to-call optimised.
| Age Group | Spend | Impressions | Clicks | CTR | Avg CPC | Conv. | CPA | Conv. Rate | Segment Signal |
|---|
The 25–34 age group generated 6 conversions with the lowest CPA at $16.58 and received the largest share of impressions (57,261). This is the core audience for Hyperbaric therapy seekers.
The Unknown segment spent $117.93 and delivered 5 conversions at $23.59 CPA — second highest. These may be logged-out or privacy-mode users worth further investigation via audience observation.
The first two weeks of Evolve Hyperbarics Google Ads campaigns have established a strong foundation. Week 2 demonstrated accelerating performance — 10 phone call leads vs 4 in Week 1, CPA dropping 42% from $49 to $28, and conversion rate nearly doubling to 4.81%.
The campaigns are currently in the machine learning phase, gathering quality signals about who converts and when. This early data is exceptionally valuable — the algorithms are identifying high-intent users in the GTA and York Region area most likely to book Hyperbaric therapy sessions.
With 95.6% optimization score and Search Impression Share at 57.4%, there's meaningful headroom to scale aggressively while maintaining efficiency.
📞 Full Call Intelligence Report
Review all 14 call leads with duration, source, status (received/missed) and geographic detail