Three-Week Performance Summary
Campaign Overview
April 4 – April 24, 2026 · Google Ads · Ontario, Canada
3-Week Cumulative
↑ W3: 21 Conversions
Search IS: 78.77%
💰
3-WeekTotal Spend
$1,068.89
CAD · Both campaign types
👁
W3: +289%Total Impressions
179,235
W3 drove 179K impressions
🖱
W3: +244%Total Clicks
717
CTR 0.41% blended
📞
W3: 21Total Conversions
21
W1:4 · W2:10 · W3:7
📡
W3: 78.77%Search Impr. Share
78.8%
Abs. Top IS: 58.87%
💲
Search: $25.793-Wk Blended CPA
$50.94
Search CPA $25.79 overall
⚡
W2 Peak: 4.81%Conv. Rate
2.93%
3-week blended average
🎯
90–95%Optim. Score (W3)
92.5%
Search 90.5% · Display 94.5%
📞 Dive Into Full Call Rail Lead Data
21 total conversions tracked · Call source, duration, status & location, Leadform source breakdown across all 3 weeks
📈 3-Week Spend & Conversion Trend
Weekly budget allocation and lead generation
🔎 W3 Search Funnel
Impression → Click → Call (Week 3)
💲 CPA Trend by Week
Blended vs Search-only CPA trajectory
📞 W3 Call Lead Sources
7 CRM leads (5 calls + 2 forms) · Source breakdown
Media Mix Analysis
Campaign Type Breakdown
Search vs Display · Week 3 Performance · Apr 18–24, 2026
Search: 48.2% Spend
Display: 51.8% Spend
Search: 85.7% Conv.
💰 W3 Spend by Campaign Type
Total $1,068.89 CAD · Both media types
📞 W3 Conversions by Type
21 total conversions by campaign source
📊 Week 3 Campaign Performance Matrix
Full metrics · Search vs Display · Apr 18–24, 2026
| Campaign Type | Spend | Impressions | Clicks | CTR | Avg CPC | Conversions | CPA | Conv. Rate | Optim. Score | Impr. Share |
|---|---|---|---|---|---|---|---|---|---|---|
| 🔍 Search | $515.14 | 1,656 | 91 | 5.50% | $5.66 | 18 | $28.62 | 19.78% | 90.47% | 78.77% |
| 🖼 Display | $553.75 | 177,579 | 626 | 0.35% | $0.88 | 3 | $184.58 | 0.48% | 94.53% | — |
| Total W3 | $1,068.89 | 179,235 | 717 | 0.40% | $1.49 | 21 | $50.90 | 2.93% | 92.50% | 78.77% |
📈 CTR Comparison (W3)
Click-through rate · Search vs Display
📞 W3 Call Source Medium
7 CRM leads attributed by medium
Geographic Performance
Location-Wise Contribution
Ontario, Canada · Week 3 · Apr 18–24, 2026
Toronto: #1 Market
6 Converting Markets
29 Locations Tracked
📍 Top Markets by Spend
Week 3 spend share
💰 Spend by Location (W3)
Top 8 markets by ad spend
📊 Location Performance Table (Week 3)
All matched locations · Conversion efficiency analysis · 29 markets
| # | Location | Spend | Impressions | Clicks | CTR | Avg CPC | Conv. | CPA | Conv. Rate | Signal |
|---|
📞 Conversions by Location (W3)
21 phone call leads across 6 markets
💡 CPA Efficiency Map (W3)
Cost per acquisition for converting markets
Device-Level Performance
Device-Wise Contribution
Mobile · Computer · Tablet · TV Screens · Week 3, Apr 18–24, 2026
Mobile: 85.2% Spend
Computers: Best CVR
📊 Device Spend vs Conversion Rate (W3)
Budget efficiency across device categories
🥧 Spend Distribution (W3)
Share of wallet by device type
Audience Intelligence
Demographic Analysis
Age group performance · Week 3 · Apr 18–24, 2026
25–34 & Unknown: Top
7 Age Segments
21 Total Conversions
📊 Spend by Age Group (W3)
Budget distribution across demographic segments
📞 Conversions by Age (W3)
21 total phone call conversions
🎯 Age Segment Performance Matrix (W3)
Full breakdown — Spend, Clicks, Conversions, CPA and Conv. Rate
| Age Group | Spend | Impressions | Clicks | CTR | Avg CPC | Conv. | CPA | Conv. Rate | Segment Signal |
|---|
💡 CPA by Age Segment (W3)
Cost efficiency for converting age groups
📈 CTR by Age Group (W3)
Click engagement rate across demographics
Strategy & Roadmap
Moving Forward
Week 4+ Optimization Plan · Growth Trajectory · Next Actions
Q2 2026 Focus
Scaling Phase
📡
3-Week Campaign Status & TrajectoryThree weeks into the Evolve Hyperbarics Google Ads campaign, the data tells a compelling story: the campaigns are scaling effectively.
The campaign infrastructure is healthy: 92.5% optimization score, 78.77% Search Impression Share, and strong mobile performance.
📞 Full Call Intelligence — All 3 Weeks
19 call leads + 2 form leads across all 3 weeks · Includes call duration, source, status (received/missed) and geographic detail